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Attio vs HubSpot

Pricing, founders, indie status and curated alternatives compared from our directory — all data points sourced from each tool's public site or press materials.

Attio

Modern, data-model first CRM.

Freemium · $34/seat/mo
Visit Attio
HubSpot

All-in-one CRM, marketing and service hub.

CRM & SalesFreemium · $20/mo (Starter)
Visit HubSpot
At a glanceAttioHubSpot
Pricing
$34/seat/mo
$20/mo (Starter)
Pricing model
Freemium
Freemium
Founded
2019
2006
Location
London, UK
Cambridge, USA
Bootstrapped
Open source
Category
CRM & Sales
Indie alternatives
0
6
Founders
Nicolas Sharp, Alexander Christie
Brian Halligan, Dharmesh Shah

Key differences

  • Pricing

    HubSpot starts cheaper at $20/mo (Starter); Attio starts at $34/seat/mo.

  • Funding

    Both are venture-backed.

  • Founded

    HubSpot (2006) is 13 years older than Attio (2019).

  • Indie alternatives

    Attio has 0 curated indie alternatives in our directory; HubSpot has 6.

Differences are derived directly from the data on each tool's page. Empty fields mean we haven't verified a value yet — never that one tool lacks the capability.

Founders of Attio

Founders of HubSpot

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