Editorial
Guides
Practical, opinionated decision guides for founders picking SaaS tools. Written by the same person curating the directory — no affiliate kickbacks, no listicles, no “in today's fast-paced…”.
·7 min read·Jaisal Rathee
Mailchimp alternatives: who each one is really for
Every indie ESP looks similar in a comparison grid. The differences that actually matter are about who they were built for. A no-nonsense buyer's guide.
·6 min read·Jaisal Rathee
Indie analytics tools that don't sell your data (and which one to pick)
Google Analytics 4 is free because you're the product. The indie privacy-first crop is genuinely better for most startups. Here's how to choose between Plausible, Fathom, Pirsch, and the rest.
·8 min read·Jaisal Rathee
How to choose a Stripe alternative in 2026
Stripe is the default for a reason — but the right alternative depends on whether you're optimising for global tax, dispute risk, or just a lower bill. A practical decision tree.