Hand-picked software. Zero algorithms.
Discover the best alternatives to popular startups & software
112 of the tools startups actually pay for, each with a hand-checked list of what you can use instead — 415 alternatives in total.
Analytics
Understand product and web traffic.
Project Management
Plan, track and ship work.
Newsletters & Email
Send newsletters and build an audience.
Hosting & Deployment
Deploy apps and static sites.
Payments & Billing
Take payments and run subscriptions.
Customer Support
Live chat, helpdesks, knowledge bases.
Design & Whiteboards
Design, prototype and brainstorm.
Video & Calls
Meetings, async video, recording.
AI Coding Agents
AI pair programmers, agents, and editors that ship code.
WeTransfer
Send big files via link.
Outlook
Microsoft's email client.
PostHog
All-in-one product analytics suite.
Google Meet
Video calls baked into Google Workspace.
Substack
Publish a paid newsletter with the Substack social layer.
Zoom
Video meetings for everyone.
PayPal
Online payments and checkout, for businesses and individuals.
Pipedrive
Pipeline and deal-focused CRM.
Semrush
Marketing visibility and SEO platform.
GitHub Copilot
AI pair programmer in your editor.
GoDaddy
Domains, hosting and websites.
Notion
Notes, docs, wikis, databases.
Netlify
Frontend cloud for the Jamstack.
Vercel
Frontend cloud for Next.js and beyond.
DigitalOcean
Developer-friendly cloud infrastructure.
WooCommerce
E-commerce plugin for WordPress.
AWS
Amazon's cloud platform.
Freshdesk
Helpdesk by Freshworks.
Claude Code
Anthropic's agentic coding tool in your terminal.
GitHub
Where the world builds software.
Canva
Design anything with templates.
Amplitude
Digital analytics for product teams.
Ahrefs
SEO and backlink analysis suite.
Jira
Atlassian's issue tracker for software teams.
Cloudflare
Internet edge, CDN and DNS.
Lovable
Build apps by chatting with AI.
Descript
Edit audio + video like a doc.
Kit (ConvertKit)
Email marketing built for creators.
Klaviyo
E-commerce email and SMS marketing platform.
Tableau
Enterprise data visualisation platform.
Plausible
Lightweight, privacy-friendly web analytics.
Bitly
URL shortener + link management.
Calendly
Automated scheduling.
Mailchimp
Email marketing for small businesses, now owned by Intuit.
PagerDuty
On-call + incident response.
Arc
Vertical-tab browser by The Browser Company.
Todoist
Long-running cross-platform task manager.
Beehiiv
Newsletter platform built by former Morning Brew operators.
Perplexity
AI answer engine with sources.
Squarespace
Templates-first website builder.
ChatGPT
OpenAI's flagship chat assistant.
QuickBooks
Accounting for small business.
Twilio
Communications APIs for voice, SMS, video.
Wix
Drag-and-drop website builder.
Trello
Visual kanban boards.
Supabase
Open-source Firebase alternative.
Monday.com
Work OS with colourful boards.
Help Scout
Shared inbox and knowledge base.