Hand-picked software. Zero algorithms.
Discover the best alternatives to popular startups & software
112 of the tools startups actually pay for, each with a hand-checked list of what you can use instead — 414 alternatives in total.
Analytics
Understand product and web traffic.
Project Management
Plan, track and ship work.
Newsletters & Email
Send newsletters and build an audience.
Hosting & Deployment
Deploy apps and static sites.
Payments & Billing
Take payments and run subscriptions.
Customer Support
Live chat, helpdesks, knowledge bases.
Design & Whiteboards
Design, prototype and brainstorm.
Video & Calls
Meetings, async video, recording.
AI Coding Agents
AI pair programmers, agents, and editors that ship code.
QuickBooks
Accounting for small business.
Figma
Collaborative interface design.
Calendly
Automated scheduling.
Cursor
AI-first code editor built on VS Code.
Miro
Online collaborative whiteboard.
Tableau
Enterprise data visualisation platform.
Dropbox
File sync + cloud storage.
Descript
Edit audio + video like a doc.
Google Meet
Video calls baked into Google Workspace.
Plausible
Lightweight, privacy-friendly web analytics.
Notion
Notes, docs, wikis, databases.
Linear
Issue tracking the world has finally been waiting for.
Canva
Design anything with templates.
Metabase
Open-source BI for anyone.
Mailchimp
Email marketing for small businesses, now owned by Intuit.
Hotjar
Heatmaps, session replays and feedback.
Firebase
Google's app backend platform.
Google Calendar
Google's calendar bundled with Workspace.
Heroku
The original PaaS for apps.
Semrush
Marketing visibility and SEO platform.
Supabase
Open-source Firebase alternative.
Claude (Anthropic)
Anthropic's AI assistant.
AWS
Amazon's cloud platform.
Zendesk
Enterprise customer service suite.
Auth0
Identity-as-a-service from Okta.
Zapier
Connect 7,000+ apps without code.
ChatGPT
OpenAI's flagship chat assistant.
Airtable
Cloud database that feels like a spreadsheet.
GitLab
DevOps platform.
Resend
Email API for developers with great DX.
Lucidchart
Online diagram + flowchart tool.
WordPress
The web's most popular CMS.
GoDaddy
Domains, hosting and websites.
Substack
Publish a paid newsletter with the Substack social layer.
Confluence
Atlassian's team knowledge base.
Help Scout
Shared inbox and knowledge base.
PagerDuty
On-call + incident response.
DigitalOcean
Developer-friendly cloud infrastructure.
Netlify
Frontend cloud for the Jamstack.
Lovable
Build apps by chatting with AI.
DocuSign
Electronic signature platform.
Ahrefs
SEO and backlink analysis suite.
Salesforce
Enterprise CRM and platform.
Datadog
Observability for the cloud age.
Gusto
Payroll, benefits and HR for SMBs.
Monday.com
Work OS with colourful boards.
Cloudflare
Internet edge, CDN and DNS.
WooCommerce
E-commerce plugin for WordPress.