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Newsletters & Email6 alternativesFreemium · $13/mo

Alternatives to Mailchimp

Mailchimp pioneered approachable email marketing. Indie alternatives undercut its pricing and ship cleaner UX.

Visit Mailchimp ↗

Pricing

$13/mo

Free up to 500 contacts

Freemium

About

Founded 2001

Atlanta, USA

Acquired by Intuit in 2021 for $12B.

Founders

  • Ben ChestnutCo-founder
    LinkedIn
  • Dan KurziusCo-founder

Top indie alternatives

Smaller, founder-led tools that quietly compete with Mailchimp.

visit ↗

MailerLite

Bootstrapped email marketing tool.

A long-time indie favourite with a clean editor and fair pricing.

$10/moBootstrapped
visit ↗

Buttondown

Indie newsletter tool.

Smaller, writer-focused tool by a solo founder.

$9/moBootstrapped
visit ↗

Loops

Modern email for startups.

A clean, indie alternative for marketing and lifecycle email.

$49/mo
visit ↗

Listmonk

Self-hosted, open-source newsletter manager.

Self-host your own mailing list manager — fast, free and lightweight.

OSSOSS
visit ↗

Mautic

Open source marketing automation.

Self-hostable Mailchimp-style automation backed by a global community.

visit ↗

EmailOctopus

Affordable email marketing tool.

Indie, UK-based and dramatically cheaper than the incumbents.

$9/moBootstrapped
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