Alternatives to Klaviyo
Klaviyo dominates DTC email marketing. Indie alternatives offer lighter, more affordable lifecycle tooling.
Pricing
$20/mo
Free up to 250 contacts
Freemium
About
Founded 2012
Boston, USA
Public on NYSE since 2023.
Top indie alternatives
Smaller, founder-led tools that quietly compete with Klaviyo.
Loops
Modern email for startups.
Indie email tool that handles both marketing and transactional flows.
$49/mo
Customer.io
Messaging across email, push, in-app.
Smaller-team feel than Klaviyo, with a powerful workflow builder.
$100/mo (Essentials)
Userlist
Lifecycle email for SaaS, by a small team.
Bootstrapped tool focused on SaaS lifecycle and onboarding email.
$199/moBootstrapped
MailerLite
Indie email marketing.
Simple automations for stores, with much friendlier pricing.
$10/moBootstrapped
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