Startup Alternatives
CRM & Sales6 alternativesFreemium · $20/mo (Starter)

Alternatives to HubSpot

HubSpot is the heavy CRM standard. Indie alternatives focus on one or two surfaces, with cleaner UX and friendlier pricing.

Pricing

$20/mo (Starter)

Free CRM forever

Freemium

About

Founded 2006

Cambridge, USA

Founders

Top indie alternatives

Smaller, founder-led tools that quietly compete with HubSpot.

Attio

Modern, data-model first CRM.

Clean, flexible CRM beloved by startups.

$34/seat/mo

Folk

Lightweight CRM for relationship-driven teams.

A small-team CRM with great LinkedIn and email integrations.

$24/seat/mo

Outseta

CRM + auth + billing for SaaS.

Bootstrapped all-in-one alternative.

$29/mo + 1% revenue shareBootstrapped

Close

Inside sales CRM.

Founder-led CRM for sales-led teams.

$59/seat/moBootstrapped

Pipedrive

Pipeline-focused CRM.

Smaller-feeling product than HubSpot, focused on deals.

Twenty

Open-source CRM.

OSS, self-hostable CRM built in public.

$9/seat/mo cloudOSS
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