Side-by-side
Customer.io vs Loops
Pricing, founders, indie status and curated alternatives compared from our directory — all data points sourced from each tool's public site or press materials.
At a glanceCustomer.ioLoops
- Pricing
- $100/mo (Essentials)
- $49/mo
- Pricing model
- Paid
- Freemium
- Founded
- 2012
- 2022
- Location
- —
- USA
- Bootstrapped
- —
- —
- Open source
- —
- —
- Category
- Marketing Automation
- Newsletters & Email
- Indie alternatives
- 4
- 10
- Founders
- Colin Nederkoorn, John Allison
- Chris Frantz
Key differences
Pricing
Loops starts cheaper at $49/mo; Customer.io starts at $100/mo (Essentials).
Funding
Both are venture-backed.
Founded
Customer.io (2012) is 10 years older than Loops (2022).
Category
Customer.io sits in Marketing Automation; Loops sits in Newsletters & Email.
Indie alternatives
Customer.io has 4 curated indie alternatives in our directory; Loops has 10.
Differences are derived directly from the data on each tool's page. Empty fields mean we haven't verified a value yet — never that one tool lacks the capability.
Founder of Loops
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