Side-by-side
Customer.io vs Loops
Pricing, founders, indie status and curated alternatives compared from our directory — all data points sourced from each tool's public site or press materials.
At a glanceCustomer.ioLoops
At a glance
- Pricing
- Customer.io$100/mo (Essentials)
- Loops$49/mo
- Pricing model
- Customer.ioPaid
- LoopsFreemium
- Founded
- Customer.io2012
- Loops2022
- Location
- Customer.io—
- LoopsUSA
- Bootstrapped
- Customer.io—
- Loops—
- Open source
- Customer.io—
- Loops—
- Category
- Customer.ioMarketing Automation
- LoopsNewsletters & Email
- Indie alternatives
- Customer.io4
- Loops10
- Founders
- Customer.ioColin Nederkoorn, John Allison
- LoopsChris Frantz
Key differences
Pricing
Loops starts cheaper at $49/mo; Customer.io starts at $100/mo (Essentials).
Funding
Both are venture-backed.
Founded
Customer.io (2012) is 10 years older than Loops (2022).
Category
Customer.io sits in Marketing Automation; Loops sits in Newsletters & Email.
Indie alternatives
Customer.io has 4 curated indie alternatives in our directory; Loops has 10.
Differences are derived directly from the data on each tool's page. Empty fields mean we haven't verified a value yet — never that one tool lacks the capability.
Founder of Loops
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