Startup Alternatives
Side-by-sideMarketing Automation

ActiveCampaign vs Customer.io

Pricing, founders, indie status and curated alternatives compared from our directory — all data points sourced from each tool's public site or press materials.

ActiveCampaign

Marketing automation and CRM.

Marketing AutomationPaid · $15/mo
Visit ActiveCampaign
Customer.io

Messaging across email, push, in-app.

Marketing AutomationPaid · $100/mo (Essentials)
Visit Customer.io
At a glanceActiveCampaignCustomer.io
Pricing
$15/mo
$100/mo (Essentials)
Pricing model
Paid
Paid
Founded
2003
2012
Location
Chicago, USA
Bootstrapped
Open source
Category
Marketing Automation
Marketing Automation
Indie alternatives
4
4
Founders
Jason VandeBoom
Colin Nederkoorn, John Allison

Key differences

  • Pricing

    ActiveCampaign starts cheaper at $15/mo; Customer.io starts at $100/mo (Essentials).

  • Funding

    Both are venture-backed.

  • Founded

    ActiveCampaign (2003) is 9 years older than Customer.io (2012).

  • Category

    Both compete in Marketing Automation.

  • Indie alternatives

    ActiveCampaign has 4 curated indie alternatives in our directory; Customer.io has 4.

Differences are derived directly from the data on each tool's page. Empty fields mean we haven't verified a value yet — never that one tool lacks the capability.

Founder of ActiveCampaign

Founders of Customer.io

  • Colin NederkoornCo-founder & CEO
  • John AllisonCo-founder

More comparisons

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