StartupAlternatives
Marketing Automation4 alternativesPaid · $15/mo

Alternatives to ActiveCampaign

Marketing automation and CRM.

Visit ActiveCampaign
What is ActiveCampaign?
ActiveCampaign is a marketing automation platform with email campaigns and a built-in sales CRM.
What does it do?
Builds visual automation flows that send email and SMS based on contact behaviour, tags and conditional branches. Includes segmentation, forms and landing pages, lead scoring, and a pipeline CRM with deal stages.
Who is it for?
Small and mid-size marketing teams, particularly ecommerce and B2B, that want lifecycle messaging and sales tracking in one paid tool. Not a fit for plain broadcast newsletters.
What are the alternatives to ActiveCampaign?
Customer.io and Userlist focus on product-triggered messaging for SaaS, Loops is a simpler email-first option for startups, and Mautic is the self-hosted open-source route.

Pricing

$15/mo

Paid

About

Founded 2003

Chicago, USA

Founder

The people behind ActiveCampaign.

Jason VandeBoomFounder & CEO

Top alternatives

Smaller, founder-led tools that quietly compete with ActiveCampaign.

Userlist website preview

Lifecycle email for SaaS.

Bootstrapped tool for SaaS onboarding and lifecycle.

$199/moBootstrapped
Loops website preview

Modern email for startups.

team with lifecycle + transactional.

$49/mo
Customer.io website preview

Messaging across channels.

Founder-led tool with a powerful workflow builder.

$100/mo (Essentials)
Mautic website preview

Open-source marketing automation.

Self-hostable marketing automation.

4 alternatives to ActiveCampaign (2026) · Startup Alternatives