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Customer.io vs Knock

Pricing, founders, indie status and curated alternatives compared from our directory — all data points sourced from each tool's public site or press materials.

Customer.io

Messaging across email, push, in-app.

Marketing AutomationPaid · $100/mo (Essentials)
Visit Customer.io
Knock

Notifications infrastructure.

Freemium · $99/mo (Starter)
Visit Knock
At a glanceCustomer.ioKnock
Pricing
$100/mo (Essentials)
$99/mo (Starter)
Pricing model
Paid
Freemium
Founded
2012
2020
Location
Bootstrapped
Open source
Category
Marketing Automation
Indie alternatives
4
0
Founders
Colin Nederkoorn, John Allison
Chris Bell, Sam Seely

Key differences

  • Pricing

    Knock starts cheaper at $99/mo (Starter); Customer.io starts at $100/mo (Essentials).

  • Funding

    Both are venture-backed.

  • Founded

    Customer.io (2012) is 8 years older than Knock (2020).

  • Indie alternatives

    Customer.io has 4 curated indie alternatives in our directory; Knock has 0.

Differences are derived directly from the data on each tool's page. Empty fields mean we haven't verified a value yet — never that one tool lacks the capability.

Founders of Customer.io

  • Colin NederkoornCo-founder & CEO
  • John AllisonCo-founder

Founders of Knock

  • Chris BellCo-founder & CEO
  • Sam SeelyCo-founder & CTO

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