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Google Analytics vs Umami

Pricing, founders, indie status and curated alternatives compared from our directory — all data points sourced from each tool's public site or press materials.

Google Analytics

Free, omnipresent web analytics.

Visit Google Analytics
Umami

Open-source web analytics.

Freemium · $9/moOpen source
Visit Umami
At a glance
Pricing
Google AnalyticsFree
Umami$9/mo
Pricing model
Google AnalyticsFree
UmamiFreemium
Founded
Google Analytics
Umami
Location
Google Analytics
Umami
Bootstrapped
Google Analytics
Umami
Open source
Google Analytics
UmamiYes
Category
Google AnalyticsAnalytics
Umami
Indie alternatives
Google Analytics8
Umami0
Founders
Google Analytics
UmamiMike Cao

Key differences

  • Funding

    Umami is bootstrapped / open source; Google Analytics is venture-backed.

  • Open source

    Umami is open source; Google Analytics is closed source.

  • Indie alternatives

    Google Analytics has 8 curated indie alternatives in our directory; Umami has 0.

Differences are derived directly from the data on each tool's page. Empty fields mean we haven't verified a value yet — never that one tool lacks the capability.

Founder of Google Analytics

No founder details documented yet.

Founder of Umami

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