Alternatives to Google Analytics
GA4 is everywhere but heavy, complex and a privacy concern. Indie analytics tools are simpler, cookie-free and respect users.
Pricing
Free
GA4 is free; GA 360 is enterprise-priced
Free
Top indie alternatives
Smaller, founder-led tools that quietly compete with Google Analytics.
Plausible
Lightweight, privacy-friendly analytics.
Independent, open-source web analytics. EU hosted.
$9/moOSSBootstrapped
Fathom
Simple, privacy-first analytics.
Bootstrapped, no cookies, no consent banners needed.
$15/moBootstrapped
GoatCounter
Open source counting analytics.
Tiny, ethical analytics maintained by one person.
$5/moOSSBootstrapped
Pirsch
Privacy-friendly analytics from Germany.
Cookie-free analytics built by a small EU team.
$6/moBootstrapped
Simple Analytics
Privacy-first web analytics.
Indie team based in the Netherlands, focused on simplicity.
$9/moBootstrapped
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