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Buttondown vs Substack

Pricing, founders, indie status and curated alternatives compared from our directory — all data points sourced from each tool's public site or press materials.

Buttondown

Indie email newsletter tool built by Justin Duke.

Freemium · $9/moBootstrapped
Visit Buttondown
Substack

Publish a paid newsletter with the Substack social layer.

Newsletters & EmailFreemium · 10% of paid subscriptions
Visit Substack
At a glanceButtondownSubstack
Pricing
$9/mo
10% of paid subscriptions
Pricing model
Freemium
Freemium
Founded
2017
Location
USA
San Francisco, USA
Bootstrapped
Yes
Open source
Category
Newsletters & Email
Indie alternatives
0
5
Founders
Justin Duke
Chris Best, Hamish McKenzie, Jairaj Sethi

Key differences

  • Funding

    Buttondown is bootstrapped; Substack is venture-backed.

  • Indie alternatives

    Buttondown has 0 curated indie alternatives in our directory; Substack has 5.

Differences are derived directly from the data on each tool's page. Empty fields mean we haven't verified a value yet — never that one tool lacks the capability.

Founder of Buttondown

Founders of Substack

  • Chris BestCo-founder & CEO
  • Hamish McKenzieCo-founder
  • Jairaj SethiCo-founder & CTO

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