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Buttondown vs Mailchimp

Pricing, founders, indie status and curated alternatives compared from our directory — all data points sourced from each tool's public site or press materials.

Buttondown

Indie email newsletter tool built by Justin Duke.

Freemium · $9/moBootstrapped
Visit Buttondown
Mailchimp

Email marketing for small businesses, now owned by Intuit.

Newsletters & EmailFreemium · $13/mo
Visit Mailchimp
At a glanceButtondownMailchimp
Pricing
$9/mo
$13/mo
Pricing model
Freemium
Freemium
Founded
2001
Location
USA
Atlanta, USA
Bootstrapped
Yes
Open source
Category
Newsletters & Email
Indie alternatives
0
6
Founders
Justin Duke
Ben Chestnut, Dan Kurzius

Key differences

  • Pricing

    Buttondown starts cheaper at $9/mo; Mailchimp starts at $13/mo.

  • Funding

    Buttondown is bootstrapped; Mailchimp is venture-backed.

  • Indie alternatives

    Buttondown has 0 curated indie alternatives in our directory; Mailchimp has 6.

Differences are derived directly from the data on each tool's page. Empty fields mean we haven't verified a value yet — never that one tool lacks the capability.

Founder of Buttondown

Founders of Mailchimp

  • Ben ChestnutCo-founder
  • Dan KurziusCo-founder

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