Startup Alternatives
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Ghost vs Substack

Pricing, founders, indie status and curated alternatives compared from our directory — all data points sourced from each tool's public site or press materials.

Ghost

Open-source publishing and newsletters.

Freemium · $9/moOpen source
Visit Ghost
Substack

Publish a paid newsletter with the Substack social layer.

Newsletters & EmailFreemium · 10% of paid subscriptions
Visit Substack
At a glanceGhostSubstack
Pricing
$9/mo
10% of paid subscriptions
Pricing model
Freemium
Freemium
Founded
2013
2017
Location
Singapore (registered as non-profit)
San Francisco, USA
Bootstrapped
Open source
Yes
Category
Newsletters & Email
Indie alternatives
0
5
Founders
John O'Nolan
Chris Best, Hamish McKenzie, Jairaj Sethi

Key differences

  • Funding

    Ghost is bootstrapped / open source; Substack is venture-backed.

  • Open source

    Ghost is open source; Substack is closed source.

  • Founded

    Ghost (2013) is 4 years older than Substack (2017).

  • Indie alternatives

    Ghost has 0 curated indie alternatives in our directory; Substack has 5.

Differences are derived directly from the data on each tool's page. Empty fields mean we haven't verified a value yet — never that one tool lacks the capability.

Founder of Ghost

Founders of Substack

  • Chris BestCo-founder & CEO
  • Hamish McKenzieCo-founder
  • Jairaj SethiCo-founder & CTO

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