Startup Alternatives

Alternatives to Clay

Clay enriches leads with 50+ data sources and AI. Indie alternatives target similar lead workflows.

Compare Clay with…

Side-by-side pricing, founders and indie status.

Top indie alternatives

Smaller, founder-led tools that quietly compete with Clay.

Apollo.io

Sales intelligence + outreach.

All-in-one indie-feeling sales platform.

$49/seat/mo (Basic)

LeadMagic

B2B enrichment.

Smaller indie enrichment API.

Wiza

LinkedIn email scraper.

Indie LinkedIn-focused tool.

Instantly

Cold email + deliverability.

Indie cold-email favourite.

$37/moBootstrapped

Hunter.io

Email finder.

Bootstrapped French team.

$34/moBootstrapped
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