Side-by-sideNewsletters & Email
Klaviyo vs Loops
Pricing, founders, indie status and curated alternatives compared from our directory — all data points sourced from each tool's public site or press materials.
At a glanceKlaviyoLoops
- Pricing
- $20/mo
- $49/mo
- Pricing model
- Freemium
- Freemium
- Founded
- 2012
- 2022
- Location
- Boston, USA
- USA
- Bootstrapped
- —
- —
- Open source
- —
- —
- Category
- Newsletters & Email
- Newsletters & Email
- Indie alternatives
- 5
- 10
- Founders
- Andrew Bialecki, Ed Hallen
- Chris Frantz
Key differences
Pricing
Klaviyo starts cheaper at $20/mo; Loops starts at $49/mo.
Funding
Both are venture-backed.
Founded
Klaviyo (2012) is 10 years older than Loops (2022).
Category
Both compete in Newsletters & Email.
Indie alternatives
Klaviyo has 5 curated indie alternatives in our directory; Loops has 10.
Differences are derived directly from the data on each tool's page. Empty fields mean we haven't verified a value yet — never that one tool lacks the capability.
Founder of Loops
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Discussion
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