Startup Alternatives
Side-by-sideNewsletters & Email

Klaviyo vs Loops

Pricing, founders, indie status and curated alternatives compared from our directory — all data points sourced from each tool's public site or press materials.

Klaviyo

E-commerce email and SMS marketing platform.

Newsletters & EmailFreemium · $20/mo
Visit Klaviyo
Loops

Modern email for startups — marketing + transactional.

Newsletters & EmailFreemium · $49/mo
Visit Loops
At a glanceKlaviyoLoops
Pricing
$20/mo
$49/mo
Pricing model
Freemium
Freemium
Founded
2012
2022
Location
Boston, USA
USA
Bootstrapped
Open source
Category
Newsletters & Email
Newsletters & Email
Indie alternatives
5
10
Founders
Andrew Bialecki, Ed Hallen
Chris Frantz

Key differences

  • Pricing

    Klaviyo starts cheaper at $20/mo; Loops starts at $49/mo.

  • Funding

    Both are venture-backed.

  • Founded

    Klaviyo (2012) is 10 years older than Loops (2022).

  • Category

    Both compete in Newsletters & Email.

  • Indie alternatives

    Klaviyo has 5 curated indie alternatives in our directory; Loops has 10.

Differences are derived directly from the data on each tool's page. Empty fields mean we haven't verified a value yet — never that one tool lacks the capability.

Founders of Klaviyo

Founder of Loops

  • Chris FrantzCo-founder & CEO

More comparisons

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