What are the best indie alternatives to Optimizely?

3 curated indie and bootstrapped alternatives to Optimizely: GrowthBook, PostHog Experiments, Convertize. All are smaller, founder-led tools that compete with Optimizely on price, openness or developer experience.

What category does Optimizely fall under?

Optimizely is listed in Feature Flags & A/B. See all feature flags & a/b tools in our directory.

Feature Flags & A/B3 alternatives

Alternatives to Optimizely

Optimizely owns enterprise A/B testing. Indie alternatives below.

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Top indie alternatives

Smaller, founder-led tools that quietly compete with Optimizely.

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GrowthBook

OSS A/B platform.

Warehouse-native experimentation.

$20/seat/moOSS

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PostHog Experiments

Experiments inside PostHog.

OSS analytics + experiments together.

visit ↗

Convertize

Affordable A/B testing.

Smaller team, friendly pricing.

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