Startup Alternatives
Side-by-sideNewsletters & Email

Kit (ConvertKit) vs Loops

Pricing, founders, indie status and curated alternatives compared from our directory — all data points sourced from each tool's public site or press materials.

Kit (ConvertKit)

Email marketing built for creators.

Newsletters & EmailFreemium · $15/moBootstrapped
Visit Kit (ConvertKit)
Loops

Modern email for startups — marketing + transactional.

Newsletters & EmailFreemium · $49/mo
Visit Loops
At a glanceKit (ConvertKit)Loops
Pricing
$15/mo
$49/mo
Pricing model
Freemium
Freemium
Founded
2013
2022
Location
Boise, USA
USA
Bootstrapped
Yes
Open source
Category
Newsletters & Email
Newsletters & Email
Indie alternatives
5
10
Founders
Nathan Barry
Chris Frantz

Key differences

  • Pricing

    Kit (ConvertKit) starts cheaper at $15/mo; Loops starts at $49/mo.

  • Funding

    Kit (ConvertKit) is bootstrapped; Loops is venture-backed.

  • Founded

    Kit (ConvertKit) (2013) is 9 years older than Loops (2022).

  • Category

    Both compete in Newsletters & Email.

  • Indie alternatives

    Kit (ConvertKit) has 5 curated indie alternatives in our directory; Loops has 10.

Differences are derived directly from the data on each tool's page. Empty fields mean we haven't verified a value yet — never that one tool lacks the capability.

Founder of Kit (ConvertKit)

Founder of Loops

  • Chris FrantzCo-founder & CEO

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