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Bento vs Linktree

Pricing, founders, indie status and curated alternatives compared from our directory — all data points sourced from each tool's public site or press materials.

Bento

All-in-one link in bio.

Freemium · $24/mo (Pro)Bootstrapped
Visit Bento
Linktree

One link in bio for everything.

Link-in-bioFreemium · $9/mo (Starter)
Visit Linktree
At a glanceBentoLinktree
Pricing
$24/mo (Pro)
$9/mo (Starter)
Pricing model
Freemium
Freemium
Founded
2016
Location
Melbourne, Australia
Bootstrapped
Yes
Open source
Category
Link-in-bio
Indie alternatives
0
10
Founders
Jesse Zhang
Alex Zaccaria, Anthony Zaccaria, Nick Humphreys

Key differences

  • Pricing

    Linktree starts cheaper at $9/mo (Starter); Bento starts at $24/mo (Pro).

  • Funding

    Bento is bootstrapped; Linktree is venture-backed.

  • Indie alternatives

    Bento has 0 curated indie alternatives in our directory; Linktree has 10.

Differences are derived directly from the data on each tool's page. Empty fields mean we haven't verified a value yet — never that one tool lacks the capability.

Founder of Bento

  • Jesse ZhangCo-founder

Founders of Linktree

  • Alex ZaccariaCo-founder & CEO
  • Anthony ZaccariaCo-founder
  • Nick HumphreysCo-founder

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